Alicia Jones began her career in commercial interior design with a privately owned senior living operator in Tennessee. Here, she was given the opportunity to develop custom designs for multiple building types. As a result of the financial crisis in 2009, Alicia made the decision to carve her own path through the launch of West End Interiors (WEI). Since then, WEI has grown into a nationally recognized brand offering both custom + standardized commercial interiors. In 2015 WEI added in-house procurement, installation, and logistics planning to its portfolio. With these all-inclusive services WEI can streamline processes and deliverables more efficiently, while offering top designs for their valued clientele. Amongst the difficult challenges that have plagued the industry over the last two years, WEI has continued to provide un-interrupted services owning to their strategic approaches and vendor relationships. Looking to the future WEI foresees an increase in demand for captivating designs that place longevity, functionality and beauty at the forefront.